The Flow von EASTLYST

WOOYOUNGMI PARIS campaign — red-lit portrait with white frame, city night

What Is Wooyoungmi? Woo Youngmi’s Paris–Seoul M...

What is Wooyoungmi? Woo Youngmi launched the Korean menswear house in Paris in 2002 after founding Solid Homme in 1988.

What Is Wooyoungmi? Woo Youngmi’s Paris–Seoul M...

What is Wooyoungmi? Woo Youngmi launched the Korean menswear house in Paris in 2002 after founding Solid Homme in 1988.

POST ARCHIVE FACTION (PAF) storefront window — cover provided for EastLyst

What Is Post Archive Faction (PAF)? Dongjoon Li...

What is Post Archive Faction? Dongjoon Lim’s Seoul label launched in 2018, known for versioned technical garments and product-design thinking.

What Is Post Archive Faction (PAF)? Dongjoon Li...

What is Post Archive Faction? Dongjoon Lim’s Seoul label launched in 2018, known for versioned technical garments and product-design thinking.

Man wearing a black jacket on the street

What Is 99%IS-? Bajowoo’s Seoul-Born Punk Stree...

What is 99%IS-? Seoul-born designer Bajowoo launched the rock-leaning street label for AW2012 in Tokyo after earlier punk work in Korea.

What Is 99%IS-? Bajowoo’s Seoul-Born Punk Stree...

What is 99%IS-? Seoul-born designer Bajowoo launched the rock-leaning street label for AW2012 in Tokyo after earlier punk work in Korea.

Andersson Bell logo — cover provided for EastLyst

What Is Andersson Bell? Dohun Kim’s Seoul–Stock...

What is Andersson Bell? Dohun Kim’s Seoul brand launched in 2014, named for Swedish “Andersson” and a Korean temple bell.

What Is Andersson Bell? Dohun Kim’s Seoul–Stock...

What is Andersson Bell? Dohun Kim’s Seoul brand launched in 2014, named for Swedish “Andersson” and a Korean temple bell.

Tailored suit from the Metropolitan Museum of Art collection

What Is Juun.J? Jung Wook-jun and Street Tailoring

What is Juun.J? Jung Wook-jun’s Seoul menswear house grew from Lone Costume (1999) to a Paris Men’s debut in 2007 under “street tailoring.”

What Is Juun.J? Jung Wook-jun and Street Tailoring

What is Juun.J? Jung Wook-jun’s Seoul menswear house grew from Lone Costume (1999) to a Paris Men’s debut in 2007 under “street tailoring.”

Gentle Monster campaign look with white sunglasses — cover provided for EastLyst

What Is Gentle Monster? Hankook Kim and Seoul E...

What is Gentle Monster? The Seoul eyewear brand Hankook Kim founded in 2011, known for oversized frames and gallery-like stores under IICOMBINED.

What Is Gentle Monster? Hankook Kim and Seoul E...

What is Gentle Monster? The Seoul eyewear brand Hankook Kim founded in 2011, known for oversized frames and gallery-like stores under IICOMBINED.