What Is GOD SELECTION XXX? Yasunari Miyazaki’s Harajuku Tee Brand
What is GOD SELECTION XXX? GOD SELECTION XXX is the Tokyo graphic T-shirt label Yasunari Miyazaki founded in 2013, built on culture-mixing prints and an iconic XXX mark. A Harajuku flagship followed in 2019. This guide is for U.S. shoppers tracking later-wave Japanese streetwear.
Cover photo: GOD SELECTION XXX logo — image provided for EastLyst cover use.
XXX sits downstream of Harajuku graphic culture that includes BAPE / NIGO and the older circle in our Fujiwara explainer.
Founded in 2013 by Yasunari Miyazaki
BAPE GALLERY Tokyo introduces Miyazaki as owner and designer of GOD SELECTION XXX. It says the brand started in 2013 as a T-shirt line that mixes cultures and can be worn across styles, pursuing high-quality graphic tees with unique reinterpretations and the XXX logo.
Street Buzz Japan repeats the 2013 founding, says the name came from Miyazaki’s love of “triple-X,” and claims he started business in college then launched after graduation. Within a year, it says, young fans locked on. Treat the college timeline as that outlet’s report alongside BAPE GALLERY’s designer bio.
Harajuku Flagship, 2019
Hypebeast reported on 15 January 2019 that GOD SELECTION XXX opened its first physical retail shop in Harajuku, with doors opening 11 January. The address listed is 4-13-4 Jingumae, Shibuya, Tokyo 150-0001. Coverage frames tees and hoodies with fashion references and notes a Hiroshi Fujiwara co-sign through items sold at THE CONVENI.
The same Hypebeast piece names collaborative objects with Medicom Toy BE@RBRICKS, retaW fragrance tags, Bicycle playing cards, and a yo-yo. Those projects show how a tee brand extends into collectible culture without changing the core graphic identity.
BAPE Collaboration Context
Street Buzz Japan’s 2022 overview says that in 2020, for the seventh anniversary, GOD SELECTION XXX collaborated with BAPE, including XXX branding and Shark Hoodie designs, drawing attention in Japan and abroad. Keep that as high-level press context next to the live EastLyst BAPE explainer. It does not mean EastLyst sold the capsule.
Why GOD SELECTION XXX Matters for Asian Streetwear Shoppers
XXX represents a 2010s Harajuku graphic-tee wave after the classic 1990s Ura-Harajuku founders. Celebrity-obscured prints, bold slogans, and sellout culture online made it visible to younger shoppers who arrived after BAPE’s first boom. Fujiwara and BAPE touchpoints show how new labels still orbit older Tokyo networks.
XXX in the Longer Harajuku Timeline
Classic Ura-Harajuku brands of the 1990s built shops, motorcycle clubs, and military codes before Instagram. GOD SELECTION XXX arrives in 2013 as a tee-first brand that can travel through social photos quickly. BAPE GALLERY’s bio still stresses quality graphic tees and culture mixing, which keeps the story tied to print craft rather than only meme speed.
The 2019 Harajuku flagship is the brick-and-mortar proof point. Hypebeast’s report gives a date and Jingumae address, useful when readers ask whether XXX is “only online.” Fujiwara’s THE CONVENI co-sign and the reported 2020 BAPE anniversary collaboration show how newer graphic labels still seek validation from older Tokyo nodes.
For U.S. shoppers, XXX search results can be noisy: parody debates, reseller photos, and celebrity print speculation. This explainer stays with sourced milestones: 2013 founding, Miyazaki credit, 2019 store, and high-level collab mentions. It does not authenticate every shirt on the secondhand market.
FAQ
What is GOD SELECTION XXX?
GOD SELECTION XXX is a Tokyo graphic T-shirt brand founded in 2013 by Yasunari Miyazaki. BAPE GALLERY’s artist page calls him owner and designer and stresses culture-mixing high-quality tees with an iconic XXX logo.
Who is Yasunari Miyazaki?
Miyazaki is the founder, owner, and designer of GOD SELECTION XXX per BAPE GALLERY Tokyo. Street Buzz Japan says he started business while in college and launched the brand after graduating.
When did the Harajuku flagship open?
Hypebeast reported the first physical shop opened 11 January 2019 at 4-13-4 Jingumae, Shibuya, Tokyo.
How is the brand linked to Hiroshi Fujiwara or BAPE?
Hypebeast notes Fujiwara co-signs with items sold at THE CONVENI. Street Buzz Japan reports a 2020 BAPE collaboration around the brand’s seventh anniversary. Treat both as high-level press notes.
Is GOD SELECTION XXX only T-shirts?
Core identity is graphic tees per BAPE GALLERY. Hypebeast also mentions hoodies and collaborative objects such as BE@RBRICKS and fragrance tags.